Dentsu Aegis Network

  • Senior Analyst

    Job Locations 1 week ago(10/10/2018 10:22 AM)
    Requisition ID
    2018-21110
    Category
    150 E 42nd St
  • Overview

    OVERALL SUMMARY - POSITION DESCRIPTION

     

    The Senior Analyst, Data Analytics works closely with the Associate Director and VP, Director of Data Analytics to assist in overseeing the data analytics team. This includes: working with the planning group to ensure that the success of online efforts is properly accounted for.   As part of the Data Analytics Group, the Senior Analyst, Data Analytics helps to measure the performance of online campaigns, illustrates clients’ return on investment, and provides insights into improving performance. He/she utilizes various measurement tools and provides timely in-depth reporting, analysis and optimizing solutions.  The Senior Analyst, Data Analytics is expected to be an active participant on the business, consistently engaged and contributing ideas and insights that will benefit our clients.

     

    KEY AREAS OF RESPONSIBILITY

    Responsibilities include, but not limited to:

     

    Advanced Analytics and Execution:

    • Partners with the digital planning team to create an appropriate measurement strategy for each campaign
    • Creates and presents measurement strategies and analyses
    • Utilizes proprietary tools and third party ad serving technologies to report and analyze clients’ post analysis data
    • Observes, evaluates trends of digital campaigns and provides recommendations for optimizing
    • Manages the daily responsibilities of data querying, creative trafficking and analyzing data for multiple accounts
    • Ensures that quality and timeliness of measurement deliverables meet client expectations
    • Develops, tests, and evaluates new tools
    • Aids in the creation of client media objectives and strategies
    • Writes POVs for clients

    Client Relationships:

    • Manage day-to-day client interaction and expectations of internal and external clients and deliverables
    • Assist media and account teams in growing business opportunities within current clients
    • Keeps up with the latest trends in media
    • Responsible for informing team/client of new opportunities, issues or vendor offerings
    • Participates and leads, if appropriate, face to face client and vendor meetings
    • Builds positive relationships with internal and external teams and sets good example for assistant level

    Strategic Thinking & Leadership:

    • Assess problems and concerns in a systematic, logical and rational manner
    • Proactively resolve issues, know when to and to whom to escalate
    • Provide guidance to team members nurture/promote team environment
    • Respond appropriately when presented with problems and issues
    • Assist in the training of junior team members
    • Capable of managing multiple deliverables and ability to seamlessly transition among them

    EXPERIENCE/KNOWLEDGE REQUIRED:

    • Bachelor’s Degree
    • 3-5 years’ experience in analytics
    • Must be able to demonstrate data interpretation capabilities and SQL skills
    • Knowledge of the media planning processes a plus
    • Thrives in a fast pace, constantly changing environment; can adapt plans due to changes in client objectives, priorities or budgets while minimizing impact on project momentum
    • Excellent presentation and report writing skills
    • Solid foundation in statistical techniques. (e.g., MANOVA, multiple regression analysis, logistic regression analysis, cluster analysis, CHAID, CART, Survival analysis, etc)
    • Hands on experience with third party tracking and reporting tools such as DoubleClick (DART), Omniture and/or Webtrends including a strong knowledge of Advanced Reports such as reach vs. frequency and cross-site duplication
    • Experience with SQL (MySQL, MS-SQL), and statistical tools like (SAS, JMP or Rapid Miner)
    • Comfort working with large relational data sets
    • Clear understanding of the latest trends and developments in post analysis

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