Dentsu Aegis Network

  • Analyst, Media Optimization

    Job Locations 1 week ago(10/10/2018 10:24 AM)
    Requisition ID
    2018-20356
    Category
    150 E 42nd St
  • Overview

    OVERALL SUMMARY - POSITION DESCRIPTION

     

    Associate Analysts work closely with clients and internal planning teams to ensure that the success of online efforts is properly accounted for.   As part of the Data Analytics Group, Associate Analysts help to measure the performance of online campaigns, illustrate clients’ return on investment, and provide insights into improving performance. He/she utilizes various measurement tools and provides timely in-depth reporting, analysis and optimizing solutions.  He/she is expected to be an active participant on the business, consistently engaged and contributing ideas and insights that will benefit our clients.

     

    KEY AREAS OF RESPONSIBILITY

    Responsibilities include, but not limited to:

     

    Advanced Analytics and Execution:

    • Partners with the digital planning team to create an appropriate measurement strategy for each campaign
    • Creates and presents measurement strategies and analyses
    • Utilizes proprietary tools and third party ad serving technologies to report and analyze clients’ post analysis data
    • Observes, evaluates trends of digital campaigns and provides recommendations for optimizing
    • Manages the daily responsibilities of data querying, creative trafficking and analyzing data for multiple accounts
    • Ensures that quality and timeliness of measurement deliverables meet client expectations
    • Performs quality assurance checks of data received

    Client Relationships:

    • Manage day-to-day client interaction and expectations of internal clients and deliverables
    • Keeps up with the latest trends in media
    • Responsible for informing team/client of new opportunities, issues or vendor offerings
    • Participates and leads, if appropriate, face to face client and vendor meetings
    • Builds positive relationships with internal and external teams and sets good example for assistant level 

    EXPERIENCE/KNOWLEDGE REQUIRED:

    • Bachelor’s Degree in Statistics, Mathematics, or Data Analytics; Master’s Degree a plus
    • 0-2 years’ experience in analytics
    • Must be able to demonstrate data interpretation capabilities and SQL skills
    • Knowledge of the media planning processes a plus
    • Thrives in a fast pace, constantly changing environment; can adapt plans due to changes in client objectives, priorities or budgets while minimizing impact on project momentum
    • Excellent presentation and report writing skills
    • Solid foundation in statistical techniques. (e.g., MANOVA, multiple regression analysis, logistic regression analysis, cluster analysis, CHAID, CART, Survival analysis, etc)
    • Experience with SQL (MySQL, MS-SQL), and statistical tools like( SAS, JMP, Rapid Miner, R)
    • Comfort working with large relational data sets
    • Clear understanding of the latest trends and developments in post analysis

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