Dentsu Aegis Network

  • Associate, Planning

    Job Locations 3 months ago(7/18/2018 2:02 PM)
    Requisition ID
    2018-18938
    Posted Date
    Planning
    Category
    150 E 42nd St
  • Responsibilities

    Responsibilities:

    Communications Planning and Execution:

    • Aids in the creation of client media communication plan objectives and strategies
    • Creates and maintains media plans, flowcharts, buying guidelines, testing plans & results analysis, budget summaries, plan delivery and competitive reports
    • Provide input into existing and emerging communications opportunities relevant to assigned brand/category
    • Writes POVs as needed and evaluate new media types / outlets
    • Support Communications Planning Supervisor in the collection and evaluation of syndicated consumer and media consumption information
    • Compiles reports of competitive market/media information for each brand/category
    • Support ACPD/CPS as a facilitating contact point for client’s internal media staff and the primary contact point to client’s brand staff when media issues are discussed 
    • May oversee the work of Assistant Communication Planners, ensuring that all deliverables are error free before they are submitted to Supervisors/clients
    • Client & Internal Relationships: 
    • May manage day-to-day client interaction
    • May manage expectations of clients and deliverables
    • Assist Supervisor in advising clients on the best ways to integrate media into their advertising and marketing programs
    • Assist Supervisor in growing business opportunities within current clients
    • Keeps up with the latest trends in media
    • May be responsible for informing client/team of new opportunities or issues
    • Participates and leads, if appropriate, face to face client and vendor meetings
    • Builds positive relationships with internal and external teams and sets good example for assistant level

    Strategic Thinking & Leadership: 

    • Works with management team (CPS, ACPD, CPD) to develop strategies for communication plans
    • Share new and relevant advertising opportunities in written and verbal form to the department
    • Strategizes ways to effectively use media dollars to the greatest benefit for our clients
    • Assess problems and concerns in a systematic, logical and rational manner
    • Proactively resolve issues, know when to and to whom to escalate
    • Provide guidance to team members nurture/promote team environment
    • Assist in training of junior team members 
    • May be responsible for working with Supervisor to develop and oversee junior staff- manage time, assure projects are completed on time and adhered to (within) budget
    • May be responsible for constructing and delivering accurate, honest and timely performance management documents
    • Capable of managing multiple deliverables and ability to seamlessly transition among them

     

     

    Communication Skills

    • Express oneself clearly and concisely in oral communications
    • Write in a clear, compelling and concise manner
    • Organize ideas and information logically and sequentially
    • Assist in the development of media presentations, general overviews, and tactical POVs
    • Develop client reports that are clear, compelling and persuasive
    • Ensure key information is provided to team regarding client issues, internal agency issues, changes in account status, etc.

     

    Requirements:

    • Bachelor’s Degree
    • 2-5 years of communications/media planning experience
    • Participation in at least one full planning cycle and development/implementation of at least two media plans
    • Thorough understanding of the media process, media department and inter-department relationships
    • Demonstrated ability to generate and present well-considered ideas and solutions
    • Thrives in a fast pace, constantly changing environment; can adapt plans due to changes in client objectives, priorities or budgets while minimizing impact on project momentum
    • Strong analytical skills, ability to relate results to client business objectives
    • Balanced ability to perform analytically and creatively
    • Experience with online research tools such as Nielsen, @Plan, AdRelevance, etc.
    • Advanced computer skills (MS Word, Excel, PowerPoint)

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