Dentsu Aegis Network

  • Associate, Digital

    Job Locations 1 month ago(5/25/2018 10:38 AM)
    Requisition ID
    2018-18829
    Posted Date
    Planning
    Category
    500 Woodward Ave
  • Overview

    OVERALL SUMMARY - POSITION DESCRIPTION

    The Digital Investment Associate is the day-to-day focal point to the account. The Digital Investment Associate is expected to have day-to-day responsibility for assigned accounts and is expected to have an understanding of the client’s overall business and marketing objectives. The Digital Investment Associate is the steward of the tactical negotiations, buying and implementation process and provides mid-level strategic recommendations to the senior media team and/or client. The Digital Investment Associate is expected to have a strong working knowledge of the digital media landscape and available media research. They are also expected to be proficient with Carat tools and procedures (both media and inter-department).   The Digital Investment Associate is expected to be an active participant on the business; consistently engaged and contributing ideas and insights that will benefit our clients.

     

     

    KEY AREAS OF RESPONSIBILITY

    Responsibilities include, but are not limited to:

     

    Media Planning and Execution:

    • Serve as project manager for assigned division(s)

    • Manage assistant media buyer

    • Monitoring profit margins and campaign performance

    • Understand the entire digital media landscape to drive innovation throughout the campaign

    • Lead publisher relationships including contracts, NDAs, T&Cs, contact information, communication and updated rates

    • Serve as the point of contact for the assigned Subject Matter Expert

    • Create Cross Divisional POV development as needed

    • Work with planning and Insights team to conduct market research and compile information for media plans

    • RFP sites and to ensure that campaigns are running according to plans

    • Work with analytics & planning team on media objectives to determine campaign KPI’s and optimization strategy/execution

    • Evaluate all media proposals for efficiencies and effectiveness

    • Work in media buying system to ensure all data points have been finalized for final contract

    • Work with Digital Operations to confirm all tracking and restrictions

    • Help facilitate the team in upfront and on-going negotiations with digital vendors

    • Ensure constant communication between Planning and Investment team

    • Develop and maintain time-lines for all projects

    • Balance, prioritize and properly assign work associated with multiple, concurrent projects

    • Act as a final resource for all inventory, billing and invoice discrepancies

    • Keep abreast of all invoice, billing and delivery issues; know when to escalate discrepancies to supervisors

    • Compiles reports of competitive market/media information for each brand/category

    • Manage added value / merchandising components of media buys

    • Meet with media reps and coordinate with other Carat specialty units as required

    • May oversee the work of Assistant Associate, ensuring that all deliverables are error free before they are submitted to Supervisors

    • Work with team leads to define innovative areas and devise new opportunities

    • Work with team leads to create negotiation strategies and execute the actual negotiation of yearly and on-going contracts and supplemental proposals

       

      Client & Internal Relationships:

    • May manage day-to-day with planning leads

    • May manage expectations of planning on timing and deliverables

    • Assist Supervisor in growing business opportunities within current clients

    • Keeps up with the latest trends in media

    • May be responsible for informing planning team/client of new opportunities or issues

    • Participates and leads, if appropriate, face to face vendor meetings

    • Builds positive relationships with internal and external teams and sets good example for assistant level

       

      Strategic Thinking & Leadership:

    • Works with management team (Supervisor/AMD/Media Director) to develop strategies for media buys

    • Shares new and relevant advertising opportunities in written and verbal form to the media department

    • Strategizes ways to most effectively use media dollars to the greatest benefit for our clients

    • Assess problems and concerns in a systematic, logical and rational manner

    • Proactively resolve issues, know when to and to whom to escalate

    • Provide guidance to team members nurture/promote team environment

    • Assist in the training of junior team members

    • May be responsible for working with Supervisor to develop and oversee junior staff- manage time, assure projects are completed on time and adhered to (within) budget

    • May be responsible for constructing and delivering accurate, honest and timely performance management documents

    • Capable of managing multiple deliverables and ability to seamlessly transition among them

       

      Communications Skills:

    • Expresses oneself clearly and concisely in oral communications

    • Writes in a clear, compelling and concise manner

    • Organizes ideas and information logically and sequentially

    • Assists in the development of media presentations and tactical POVs, as needed

    • Develop client reports that are clear, compelling and persuasive

    • Ensure key information is provided to team regarding client issues, internal agency issues, changes in account status, etc.

       

      EXPERIENCE/KNOWLEDGE REQUIRED:

    • Bachelor’s Degree

    • 2-5 years of media experience

    • Participation in at least one full planning cycle and development/implementation of at least two media plans

    • Thorough understanding of the media process, media department and inter-department relationships

    • Demonstrated ability to generate and present well-considered ideas and solutions

    • Thrives in a fast pace, constantly changing environment; can adapt plans due to changes in client objectives, priorities or budgets while minimizing impact on project momentum

    • Strong analytical skills, ability to relate results to client business objectives

    • Balanced ability to perform analytically and creatively

    • Media vendor negotiation experience

    • Experience with online research tools such as Nielsen, @Plan, AdRelevance, etc.

    • Advanced computer skills (MS Word, Excel, PowerPoint)

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