Dentsu Aegis Network

  • Assistant, Planning

    Job Locations 3 weeks ago(4/4/2018 2:17 PM)
    Requisition ID
    150 E 42nd St
  • Overview

    The Assistant assists in the planning, implementing and maintaining of media campaigns across multiple channels.   As an entry level position, the Assistant position represents the start of a media career and is highly supervised by an Associate, Planning. 


    This position is essential in the day-to-day tactical management of the media account and requires an individual that works well in a team-based, fast paced, detail-oriented environment.   While advanced planning thinking is not expected, the successful Assistant is resourceful and demonstrates the initiative to participate in advanced projects.


    The Assistant position is training-intensive.  Aptitude for learning new skills (both technical and organic) and procedures is essential.  The Assistant is expected to be an active participant, increasing participation over time in the position.  The Assistant is also encouraged to contribute ideas and insights that will benefit our clients.




    Media Planning and Execution:

    ·         Utilize syndicated planning tools to run reports and develop insights

    ·         Run and maintain competitive spending reports, and execute baseline assessments of data

    ·         Gather information to be used in developing media communication plans, such as demographic profiles, media usage habits, and media costs

    ·         Assist with the preparation, development, execution and monitoring of media plans for assigned accounts

    ·         Assist with the maintenance of flowcharts, buying guidelines, testing plan & results analysis, budget summaries, plan delivery and competitive reports

    ·         Demonstrate interest and assist in evaluating existing and emerging opportunities in general as well as those which would be relevant to the assigned brand/category

    ·         Acquire understanding of the client’s media AOR and Reach-Based planning process and procedures to help achieve planning objectives

    ·         Support CP as back-up contact point for client’s internal media staff and for client’s brand staff about media plan implementation and maintenance topics

    ·         Demonstrate multi-tasking ability, keep multiple projects on-track, structuring and executing work

    ·         Other responsibilities as needed; assembly of presentation materials, client binders, meeting setup and other administrative tasks


    Client & Internal Relationships:

    ·         Support senior Planners in preparing and delivering work to clients, colleagues

    ·         Manages internal/client status reports

    ·         Attends all status meetings when appropriate

    ·         With other team members, co-manage relationships with external client vendors

    ·         May participate and contribute in face to face client meetings

    ·         Possesses mature and professional business acumen in personal and written communications

    ·         Engages with all work-related contacts in a professional & respectful manner


    Strategic Thinking & Leadership:

    ·         Keep current with market research, agency and client news (industry periodicals, email newsletters, websites) 

    ·         Demonstrate clear active listening skills and ability to apply learnings over time

    ·         Recognize potential issues and problems, know when to escalate and propose solutions, where possible

    ·         Take clear ownership of tasks assigned


    Communication Skills:

    ·         Organize ideas and information logically and sequentially

    ·         Express oneself clearly and concisely in oral communications

    ·         Write  in a clear, compelling and concise manner


    • Bachelor’s Degree
    • 0- 2 years industry experience
    • Strong math and analytical skills
    • Strong interest in and familiarity with Media and Communications Planning
    • Desire to learn about marketing and role of communications in it
    • Advanced computer skills (MS Word, Excel, PowerPoint)
    • Ability to learn server based software and tools


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