Dentsu Aegis Network

  • Director, Planning

    Job Locations 2 weeks ago(6/11/2018 4:44 PM)
    Requisition ID
    2018-17605
    Category
    150 E 42nd St
  • Overview

    The Director’s role is managerial, but also one of agency leadership. This individual may own a planning group and their responsibility may extend from complete oversight of assigned clients, to staff management and development. This person sets the working style for the group and is responsible for the media work and planning operations for assigned accounts across multiple media channels. The Director also provides strategic leadership and understands all aspects of their client’s business. The Director cultivates senior relationships within the agency, with clients and with media properties. They are also active in the media community – sitting on panels and other public opportunities.

    Responsibilities

    Responsibilities include, but are not limited to:

    Media Planning and Execution:
    • Responsible for total management of an assigned client’s business (both traditional and digital) throughout the entire strategic, planning and implementation process
    • Is in command of the business, “owns the role”
    • Develop a tight partnership with all agency service line leads to ensure proper team resource management and adherence to contract terms
    • Identify all up-sell opportunities with existing clients, including ability to sell Carat and Aegis offerings
    • Collaborate with Group Director in the creation and negotiation of yearly client contracts and supplemental proposals and manage account profitability
    • Collaborate with Group Director in setting negotiations strategies
    • Research and implement new techniques and technologies that are relevant for clients’ media strategies
    • Successfully lead the utilization of resources to help guide client’s marketing goals in their respective markets (syndicated, proprietary, analyst data)
    • Draw insight from program results and ensure dialogue with client and internal team on informed strategic implications
    • Provide and discuss industry information on media, markets and related dynamics
    • Build and maintain relationships with media community; continue to develop partners and higher relationships for exchange of ideas
    • Solicits new industry concepts and tools that will help grow and enhance client businesses
    • Effectively contributes client “case studies” to national organization

    Client & Internal Relationships:
    • Build trusting collaborative relationships with clients of all levels
    • Maintain senior client relationships
    • Manage expectations of clients and deliverables
    • Stay on top of business and client concerns to head off issues early
    • Accurately represents the client’s point of view when reviewing work, leverage this perspective when providing feedback to team and presenting to client, ultimately focused on doing the best work for the Client’s business
    • Invest time to investigate opportunities for providing better Client support 
    • Ensure collaboration among all Agency departments; fosters great teamwork
    • Include Carat Executives in appropriate Client meetings
    • Provide appropriate management updates and solicit feedback and direction when appropriate 
    • Participate and present in New Business efforts and presentations, where appropriate

    Strategic Thinking & Leadership:
    • Demonstrate a knowledge of client brands, brands equity, consumer definition and motivations
    • Lead and contribute to the development of strategic and tactical media plans 
    • Articulate effective strategic rationale and logic flow
    • Develop specific, measurable client business objectives
    • Develop strategies and tactics by media discipline, where appropriate
    • Ensure key information is provided to team regarding client issues, internal agency issues, changes in account status, etc.
    • Respond appropriately when presented with problems and issues
    • Seek lasting solutions rather than quick fixes
    • Ensure group is properly trained on all internal procedures, best practices and Carat Media tools – (DDS, Tempo – additional as needed)
    • Assists Carat national with evaluation of new tools and technologies
    • Meet with media representatives in order to keep abreast of new technologies and industry trends as well as potential client opportunities
    • Evaluate media/communication opportunities and provide sound recommendations as appropriate
    • Ensure appropriate staff utilization
    • Train, motivate, develop and lead a media planning team
    • Construct and deliver accurate, honest and timely performance management documents

    Communications Skills:
    • Encourage open, ongoing internal communication
    • Establish and maintain communications process with clients, and agency service teams for each piece of business within the team
    • Develop client presentations and other important communication, communication that is clear, compelling and persuasive
    • Lead client presentations
    • Adapt communication style to relevant audience
    • Link communication to audience’s concerns and perspectives 
    • Move audience to desired action through clear and persuasive delivery of information
    • Communicate key information about our company

    EXPERIENCE/KNOWLEDGE REQUIRED:
    • Bachelor’s degree
    • 8-10 years of media planning experience, which include progressive client management experience 
    • Deep knowledge and experience with multi-channel marketing
    • Strong client service experience
    • Proven leadership ability – managed a team of planners & supervisors
    • Proven ability to interact with people at all levels of an organization, fostering strong cross-functional teamwork and results
    • Strategic thinking ability with balanced analytical and creative approach to tactical planning 
    • Experience successfully bringing together people from different disciplines, internal and external to achieve desired outcomes 
    • Understanding of multiple communications channels and their role in brand marketing
    • Research experience
    • Commitment to delivering creative solutions, and the ability to align team members behind creative solutions
    • High-level proficiency in MS Word, PowerPoint, Excel and Outlook

    Experience needed to proceed to the next level:
    • Aspiring to expand scope and manage multiple groups/businesses
    • Grows client business significantly and/or develops new revenue opportunities
    • Increase client regard for Carat media solutions
    • Excellent client report card
    • Proven track record of contributing to internal operations and business development beyond the specific service line of Media
    • Dynamic presence in presentations and other forms of client or internal communications
    • Raises group proficiency – leadership, quality, efficiency
    • Excellent team feedback (direct reports and collaborative team partners)
    • Understanding of revenue to staffing relationships and motivation to improve metrics
    • Maximize client efficiencies through budget control
    • Serve as a Carat ambassador and demonstrate grace in challenging internal/external scenarios
    • Works within Carat national organization to develop new capabilities and initiatives
    • Develops a significant public presence through speaking, writing and participating
    • Capable of developing innovations that lead the company

    Qualifications

    • Bachelor’s degree
    • 8-10 years of media planning experience, which include progressive client management experience 
    • Deep knowledge and experience with multi-channel marketing
    • Strong client service experience
    • Proven leadership ability – managed a team of planners & supervisors
    • Proven ability to interact with people at all levels of an organization, fostering strong cross-functional teamwork and results
    • Strategic thinking ability with balanced analytical and creative approach to tactical planning 
    • Experience successfully bringing together people from different disciplines, internal and external to achieve desired outcomes 
    • Understanding of multiple communications channels and their role in brand marketing
    • Research experience
    • Commitment to delivering creative solutions, and the ability to align team members behind creative solutions
    • High-level proficiency in MS Word, PowerPoint, Excel and Outlook

    Experience needed to proceed to the next level:
    • Aspiring to expand scope and manage multiple groups/businesses
    • Grows client business significantly and/or develops new revenue opportunities
    • Increase client regard for Carat media solutions
    • Excellent client report card
    • Proven track record of contributing to internal operations and business development beyond the specific service line of Media
    • Dynamic presence in presentations and other forms of client or internal communications
    • Raises group proficiency – leadership, quality, efficiency
    • Excellent team feedback (direct reports and collaborative team partners)
    • Understanding of revenue to staffing relationships and motivation to improve metrics
    • Maximize client efficiencies through budget control
    • Serve as a Carat ambassador and demonstrate grace in challenging internal/external scenarios
    • Works within Carat national organization to develop new capabilities and initiatives
    • Develops a significant public presence through speaking, writing and participating
    • Capable of developing innovations that lead the company

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