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Associate Director, Planning

Job Locations 1 week ago(2/12/2018 4:38 PM)
Requisition ID
Posted Date
150 E 42nd St


Carat is hiring an Associate Director, Planning. This person sets the working style for the group, leads the strategic direction and is tasked with being a partner to Comms Planning and the clients. The Associate Director is an expert on the clients’ business and a leader on the business and within the agency. The Associate Director is responsible for demonstrating a strong working knowledge of the media space and available media research. This individual is responsible for identifying business opportunities and solutions as well as driving innovation and digital impact on a regular basis. The Associate Director sets the tone for how the account is managed by ensuring focus on delivering against key client objectives and deploying appropriate resources while maintaining profitability.




Responsibilities include, but are not limited to:


Media Planning and Execution:

·         Strategic work product that ladders back to client/campaign goals and KPIs

·         Accountable for digital plan output timeliness, accuracy, and overall excellence

·         Lead the process of strategic digital planning/execution and serve as a resource for  advice and counsel for all junior levels

·         Demonstrate ability to utilize resources to help guide client’s marketing goals using a data driven approach to create output (e.g., syndicated, proprietary, analyst, historical)

·         Create client savings analyses based on negotiation, billing and invoices, cost avoidance and added value

·         Responsible for ensuring that all budgets and campaign plans and execution align with client budget parameters

·         Understand and adopt new techniques and technologies relevant to clients’ digital media strategies

·         Work seamlessly with Video, Publishing, Audio, Local and OOH activation teams utilizing digital tactics

·         Provide and discuss industry information on media, markets and related dynamics

·         Maintain relationships with media community; continue to develop publisher and higher relationships for exchange of ideas

·         Demonstrate ability to sell DAN and all its offerings

·         May participate in the creation and negotiation of yearly client contracts and supplemental proposals and manage account profitability

·         May participate in the setting of negotiation strategies


Client & Internal Relationships:

·         Build trusting, collaborative relationships with clients at appropriate levels

·         Maintain client relationships at appropriate levels

·         Manage expectations of clients and deliverables

·         Monitor manpower and identify over/underage

·         Work with Client Team lead to secure appropriate staff commensurate with workload

·         Accurately represent the client’s point of view when reviewing work, leverage this perspective when providing feedback to team and presenting to client

·         Work with Client Team lead to identify opportunities to offer other agency service line offerings to existing clients

·         Grow business opportunities within current clients, where appropriate

·         Participates and presents in New Business efforts and presentations, where appropriate

·         Capable of effectively managing up and down the reporting structure

·         Ability to collaboratively work with activations teams where responsibilities cross over


Strategic Thinking & Leadership:

·         Ensures all relevant parties are informed and knowledgeable

·         Provide and/or guide strategic input for all plans internally and externally

·         Develop and maintain digital planning processes and procedures across team

·         Demonstrate problem solving and intervention when necessary

·         Understand and analyze the root causes of problems and develop ways to rectify

·         Guide and assist staff to arrive at potential solutions to problems/issues

·         Ensure key information is provided to team regarding client issues, internal agency issues, changes in account status, etc.

·         Train, motivate and develop a team

·         Construct and deliver accurate, honest and timely performance management documents

·         Identify opportunities for automation to streamline processes


Communications Skills:

·         Establish and maintain communications process with clients, Comms Planning, creative, etc. for each piece of business within the team

·         Direct the development of client presentations and other important communication, communication that is clear, compelling and persuasive

·         Lead client presentations

·         Communicate key information about our company representing the values and goals of the organization internally and externally

·         Adapts communication style to relevant audience

·         Links communication to audience’s concerns and perspectives

·         Moves audience to desired action through clear and persuasive delivery of information





·         Bachelor’s Degree

·         7 + years of media planning experience

·         Client service experience

·         Understanding of key research sources

·         Proven leadership ability – experience managing a team of planners & supervisors

·         Experience in digital marketing and current knowledge of trends and innovations in traditional media

·         High-level proficiency in MS Word, PowerPoint, Excel and Outlook


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