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  • Associate Director, Planning

    Job Locations 8 months ago(2/12/2018 4:38 PM)
    Requisition ID
    2018-16835
    Posted Date
    Planning
    Category
    150 E 42nd St
  • Overview

    Microsoft

    Responsibilities

     

    Responsibilities include, but are not limited to:

     

    Media Planning and Execution:

    ·         Strategic work product that ladders back to client/campaign goals and KPIs

    ·         Accountable for digital plan output timeliness, accuracy, and overall excellence

    ·         Lead the process of strategic digital planning/execution and serve as a resource for  advice and counsel for all junior levels

    ·         Demonstrate ability to utilize resources to help guide client’s marketing goals using a data driven approach to create output (e.g., syndicated, proprietary, analyst, historical)

    ·         Create client savings analyses based on negotiation, billing and invoices, cost avoidance and added value

    ·         Responsible for ensuring that all budgets and campaign plans and execution align with client budget parameters

    ·         Understand and adopt new techniques and technologies relevant to clients’ digital media strategies

    ·         Work seamlessly with Video, Publishing, Audio, Local and OOH activation teams utilizing digital tactics

    ·         Provide and discuss industry information on media, markets and related dynamics

    ·         Maintain relationships with media community; continue to develop publisher and higher relationships for exchange of ideas

    ·         Demonstrate ability to sell DAN and all its offerings

    ·         May participate in the creation and negotiation of yearly client contracts and supplemental proposals and manage account profitability

    ·         May participate in the setting of negotiation strategies

     

    Client & Internal Relationships:

    ·         Build trusting, collaborative relationships with clients at appropriate levels

    ·         Maintain client relationships at appropriate levels

    ·         Manage expectations of clients and deliverables

    ·         Monitor manpower and identify over/underage

    ·         Work with Client Team lead to secure appropriate staff commensurate with workload

    ·         Accurately represent the client’s point of view when reviewing work, leverage this perspective when providing feedback to team and presenting to client

    ·         Work with Client Team lead to identify opportunities to offer other agency service line offerings to existing clients

    ·         Grow business opportunities within current clients, where appropriate

    ·         Participates and presents in New Business efforts and presentations, where appropriate

    ·         Capable of effectively managing up and down the reporting structure

    ·         Ability to collaboratively work with activations teams where responsibilities cross over

     

    Strategic Thinking & Leadership:

    ·         Ensures all relevant parties are informed and knowledgeable

    ·         Provide and/or guide strategic input for all plans internally and externally

    ·         Develop and maintain digital planning processes and procedures across team

    ·         Demonstrate problem solving and intervention when necessary

    ·         Understand and analyze the root causes of problems and develop ways to rectify

    ·         Guide and assist staff to arrive at potential solutions to problems/issues

    ·         Ensure key information is provided to team regarding client issues, internal agency issues, changes in account status, etc.

    ·         Train, motivate and develop a team

    ·         Construct and deliver accurate, honest and timely performance management documents

    ·         Identify opportunities for automation to streamline processes

     

    Communications Skills:

    ·         Establish and maintain communications process with clients, Comms Planning, creative, etc. for each piece of business within the team

    ·         Direct the development of client presentations and other important communication, communication that is clear, compelling and persuasive

    ·         Lead client presentations

    ·         Communicate key information about our company representing the values and goals of the organization internally and externally

    ·         Adapts communication style to relevant audience

    ·         Links communication to audience’s concerns and perspectives

    ·         Moves audience to desired action through clear and persuasive delivery of information

     

     

    Qualifications

    EXPERIENCE/KNOWLEDGE REQUIRED:

    ·         Bachelor’s Degree

    ·         7 + years of media planning experience

    ·         Client service experience

    ·         Understanding of key research sources

    ·         Proven leadership ability – experience managing a team of planners & supervisors

    ·         Experience in digital marketing and current knowledge of trends and innovations in traditional media

    ·         High-level proficiency in MS Word, PowerPoint, Excel and Outlook

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