OVERALL SUMMARY - POSITION DESCRIPTION
The Associate, Digital Activation has the primary day-to-day responsibility for assigned accounts and is expected to be familiar with all account details as they pertain to buying and implementation activities. A minimum of one year experience preferred; working within an Activation team to accomplish the effective delivery of buy recommendations and negotiations in digital media for assigned clients. The Associate provides input to the buying direction as well as development and execution of buying recommendations under the direction of the Digital Activation Supervisor, and Integrated Planning Supervisor.
The Associate, Digital Activation is the steward of the entire buying and implementation process of Digital and works very closely with the Integrated Planning team, Digital Ad Operations and Digital Analytics teams.
KEY AREAS OF RESPONSIBILITY
Media Activation and Execution:
Client & Internal Relationships:
Strategic Thinking & Leadership:
Experience needed to proceed to the next level: