Dentsu Aegis Network

Senior Analyst

1 month ago(12/14/2017 12:44 PM)
Requisition ID
2017-15745
Posted Date
Data, Insights & Analytics
5800 Bristol Parkway

Overview

OVERALL SUMMARY - POSITION DESCRIPTION

 

The Senior Analyst, Data Analytics works closely with clients and internal planning teams to ensure that the success of online efforts is properly accounted for.   As part of the Data Analytics Group, the Senior Analyst, Data Analytics helps to measure the performance of online campaigns, illustrates clients’ return on investment, and provides insights into improving performance. He/she utilizes various measurement tools and provides timely in-depth reporting, analysis and optimizing solutions. The Senior Analyst, Data Analytics is expected to be an active participant on the business, consistently engaged and contributing ideas and insights that will benefit our clients.

 

KEY AREAS OF RESPONSIBILITY

Responsibilities include, but not limited to:

 

Advanced Analytics and Execution:

·         Partners with the digital planning team to create an appropriate measurement strategy               for each campaign

·         Creates and presents measurement strategies and analyses

·         Utilizes proprietary tools and third party ad serving technologies to report and analyze                 clients’ post analysis data

·         Observes, evaluates trends of digital campaigns and provides recommendations for                       optimizing

·         Manages the daily responsibilities of data querying, creative trafficking and analyzing                     data for multiple accounts

·         Ensures that quality and timeliness of measurement deliverables meet client expectations

·         Develops, tests, and evaluates new tools

·         Aids in the creation of client media objectives and strategies

·         Writes POVs for clients

 

Client Relationships:

·         Manage day-to-day client interaction and expectations of internal and external clients                   and deliverables

·         Keeps up with the latest trends in media

·         Responsible for informing team/client of new opportunities, issues or vendor offerings

·         Participates and leads, if appropriate, face to face client and vendor meetings

·         Builds positive relationships with internal and external teams and sets good example for             assistant level

 

 

 

Strategic Thinking & Leadership:

·         Assess problems and concerns in a systematic, logical and rational manner

·         Proactively resolve issues, know when to and to whom to escalate

·         Provide guidance to team members nurture/promote team environment

·         Respond appropriately when presented with problems and issues

·         Assist in the training of junior team members

·         Capable of managing multiple deliverables and ability to seamlessly transition among                    them

 

EXPERIENCE/KNOWLEDGE REQUIRED:

·         Bachelor’s Degree

·         3-5 years of experience in data analytics

·         Must be able to demonstrate data interpretation capabilities and SQL skills

·         Excellent presentation and report writing skills

·         Solid foundation in statistical techniques. (e.g., MANOVA, multiple regression analysis,                   logistic regression analysis, cluster analysis, CHAID, CART, Survival analysis, etc)

·         Hands on experience with third party tracking and reporting tools such as DoubleClick                  (DART), Omniture and/or Webtrends including a strong knowledge of Advanced Reports                 such as reach vs. frequency and cross-site duplication

·         Experience with SQL (MySQL, MS-SQL), and statistical tools like( SAS, JMP or Rapid Miner)

·         Comfort  working with large relational data sets

·         Clear understanding of the latest trends and developments in post analysis

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