Dentsu Aegis Network

Associate, National

US-NY-New York
3 weeks ago
Requisition ID
2017-14715
# of Openings
1
Category
Media
150 E 42nd St

Overview

OVERALL SUMMARY- POSITION DESCRIPTION

 

The Associate, National Video Activation is the day-to-day focal point to the account. The primary responsibility of the Associate, National Video Activation is to negotiate cost efficient schedules on behalf of the clients.   Supported by the Assistant Associate, National Video Activation, the Associate, National Video Activation coordinates all aspects of the buying process. The Associate, National Video Activation is expected to have a strong working knowledge of the media buying space and available media research. They are also expected to be proficient with Carat tools (buying tools) and procedures (both Buying and inter-department).   The Associate, National Video Activation is expected to be an active participant on the business; consistently engaged and contributing ideas and insights that will benefit our clients.

Responsibilities

KEY AREAS OF RESPONSIBILITY

 

Media Buying and Execution:

  • Prepare reports for clients on national accounts (Tracking, GRP, Posts)
  • Ensure that DDS and GRP charts reflect most updated brand requirements
  • Communication with networks regarding client’s scheduling
  • Ensure that move requests have been requested and are being followed up on daily
  • Organize all upfront information into summary documents (i.e. “Roll-Ups”)
  • Analyze upfront plans, execute options and sell-off requests , negotiate scatter buys and prepare scatter buy recommendations
  • Ensure that allocations match flighting/$’s/GRP requirements
  • Prepare Monthly Spending Reports

Client & Internal Relationships:

  • Maintain special client related projects (i.e. Marketplace updates
  • Develop and maintain relationships with network sales executives
  • Assist in managing expectations of clients and deliverables
  • Assist Supervisor in advising clients on best ways to integrate media into their advertising and marketing programs
  • Assist Supervisor in growing business opportunities within current clients
  • Keeps up with the latest trends in media, programming and ratings May be responsible for informing team/client of new opportunities or issues
  • Participates and leads, if appropriate, face to face client and vendor meetings
  • Builds positive relationships with internal and external teams and sets good example for assistant level

Strategic Thinking & Leadership:

  • Works with management team (Supervisor/Group Director) to develop strategies for media buys
  • Shares new and relevant advertising opportunities in written and verbal form to the media department
  • Strategizes ways to most effectively use media dollars to the greatest benefit for our clients
  • Assess problems and concerns in a systematic, logical and rational manner
  • Proactively resolve issues, know when to and to whom to escalate
  • Instruct and develop Assistant Buyers knowledge of television media, negotiation skills and DDS programs
  • Provide guidance to team members nurture/promote team environmen
  • Assist in the training of junior team members
  • May be responsible for working with Supervisor to develop and oversee junior staff- manage time, assure projects are completed on time and adhered to (within) budget
  • May be responsible for constructing and delivering accurate, honest and timely performance management document
  • Capable of managing multiple deliverables and ability to seamlessly transition among them

Communications Skills:

  • Expresses oneself clearly and concisely in oral communications
  • Writes in a clear, compelling and concise manner
  • Organizes ideas and information logically and sequentially
  • Assists in the development of media presentations and tactical POVs
  • Develops client reports that are clear, compelling and persuasive
  • Ensures key information is provided to team regarding client issues, internal agency issues, changes in account status, etc.

Qualifications

EXPERIENCE/KNOWLEDGE REQUIRED:

  • Bachelor’s Degree
  • 1+ years of media buying experience, including at least 1 year at the Assistant Buyer level
  • Thorough understanding of the media buying process, buying department and inter-department relationships
  • Demonstrated ability to generate and present well-considered ideas and solutions
  • Thrives in a fast pace, constantly changing environment; can adapt plans due to changes in client objectives, priorities or budgets while minimizing impact on project momentum
  • Strong analytical skills, ability to relate results to client business objectives
  • Balanced ability to perform analytically and creatively
  • Media vendor negotiation experience
  • Working knowledge of DDS
  • Knowledge of media research terminology
  • Experience with online research tools such as Nielsen, @Plan, AdRelevance, etc.
  • Advanced computer skills (MS Word, Excel, PowerPoint)

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