Dentsu Aegis Network

SVP, Global Insights & Analytics

US-NY-New York
2 months ago
Requisition ID
2017-13848
# of Openings
1
Category
Data, Insights & Analytics
150 E 42nd St

Overview

A newly created role to unify and lead a global client's Data Analytics and Consumer Insights teams proving greater thought leadership, strategic direction and alignment across analytics and insights teams. Working in close partnership with Digital and Planning leads to ensure that the right measurement strategies are in place and the proper data intelligence protocols are followed

 

This role is also a part of a global client leadership team responsible for contributing to critical cross agency and department priorities for the global tech client and driving Innovation into the team’s approach across the business.

Responsibilities

  • Set the vison for digital measurement and reporting across the Microsoft business
  • Ensure delivery of teams against vison
  • Oversee tools, technology and platforms DAN uses for Microsoft
  • Drive Strategic Thinking & Leadership for data analytics and Insights teams
  • Provide a full funnel approach to analysis and delivery of data
  • Champion data driven decision making across DAN teams
  • Bring forward a test and learn philosophy to measurement
  • Supports and grow the Microsoft client business in all data-related areas
  • Develop ways to analyse/showcase consumer insights in a creative way
  • Train, motivate, develop and lead an integrated Analytics and Insights team
  • Ensures quality and timeliness of measurement deliverables
  • Connect consumer targets to Carat’s proprietary and syndicated sources for media planning purposes and be the voice of the consumer

Qualifications

  • Bachelor’s Degree
  • MBA in marketing and/or advanced statistics a plus
  • 15 plus  years leadership experience in analytics and insights for large global clients.
  • Strong analytical background working in data management
  • Fluency with syndicated resources such as MRI, Simmons, IMS/Telmar, Nielsen NPower, Nielsen NetRatings, comScore, etc
  • Proven ability to manage and teach others
  • Strong knowledge of the media planning processes from pre planning to post-analysis
  • Hands on experience with third party tracking and reporting tools such as DoubleClick (DART), Omniture and/or Webtrends including a strong knowledge of Advanced Reports such as reach vs. frequency and cross-site duplication
  • Clear understanding of the latest trends and developments in post analysis
  • ECRM experience
  • High-level proficiency in MS Word, PowerPoint, Excel and Outlook
  • Familiarity with additional analyses such as creative/multivariate testing, lifetime value analysis, brand equity research and media mix optimization.

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