The Group Director, Communications Planning role is to provide communications planning leadership on multiple businesses/brands. The Group Director, Communications Planning manages a book of business that may be one larger client/brand or several smaller clients/brands. The Group Director, Communications Planning is responsible for creating a link between Carat and divisional client management, and to drive the smooth creation and delivery of communication and media plans. The Group Director, Communications Planning must be the broad thinking driver and motivator of the strategy and activation teams that support a given division. This person is directly responsible for the holistic communication plan and design aspects for the assigned accounts. The Group Director, Communications Planning provides strategic direction for assigned accounts and demonstrates an in-depth knowledge of all aspects of their client’s business as well as the overall technology/competitive landscape. The Group Director, Communications Planning is responsible for cultivating client and media relationships specifically at senior levels.
This Group Director, Communications Planning’s role is also one of agency leadership. The individual in this position is responsible for contributing to agency and department initiatives, media operations, and new business efforts.
Client & Internal Relationships:
Strategic Thinking & Leadership: