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SVP, Group Director, Planning

SVP, Group Director, Planning

Requisition ID 
2017-13832
# of Openings 
1
Job Locations 
US-CA-Santa Monica
Posted Date 
9/14/2017
Category 
Media Planning
Office Location 
2700 Pennsylvania Avenue

More information about this job

Overview

The Group Director, Communications Planning role is to provide communications planning leadership on multiple businesses/brands. The Group Director, Communications Planning manages a book of business that may be one larger client/brand or several smaller clients/brands.   The Group Director, Communications Planning is responsible for creating a link between Carat and divisional client management, and to drive the smooth creation and delivery of communication and media plans.  The Group Director, Communications Planning must be the broad thinking driver and motivator of the strategy and activation teams that support a given division.  This person is directly responsible for the holistic communication plan and design aspects for the assigned accounts. The Group Director, Communications Planning provides strategic direction for assigned accounts and demonstrates an in-depth knowledge of all aspects of their client’s business as well as the overall technology/competitive landscape.   The Group Director, Communications Planning is responsible for cultivating client and media relationships specifically at senior levels.

 

This Group Director, Communications Planning’s role is also one of agency leadership.  The individual in this position is responsible for contributing to agency and department initiatives, media operations, and new business efforts. 

Responsibilities

Communications Planning:

  • Responsible for service level of entire Carat product throughout North America, at the client divisional level, including staffing, resourcing and financials
  • Primary contact for senior Brand Management (AMD, MD) and North America Media and Marketing
  • Lead negotiator in team deliverables and evaluation criteria with Brand and client’s Corporate management
  • Leads Communications Planning effort both in terms of high-level solution design as well as in management approach for each group
  • Quality control over all strategy/implementation/integration issues
  • Balance needs of Carat and Aegis Media resources, with a responsibility to facilitate and foster relevant partnerships
  • Will oversee approximately 6-9 brands/sub-brands across 2-3 divisions
  • Contribute, participate and present in agency new business efforts and presentations

 

Client & Internal Relationships:

  • Build and maintain trusting, collaborative relationships with senior clients
  • Manage expectations of senior clients and deliverables
  • Identify and secure relationships with key senior clients to deepen agency relationship
  • Serve as the lead in managing the agency-client relationship
  • Accurately represent the client’s point of view when reviewing work, leverage this perspective when providing feedback to team and presenting to client
  • Grow business opportunities within current clients
  • Ensure collaboration among all agency departments; foster great teamwork
  • Include Carat Executives in appropriate client meetings
  • Actively represent Carat within industry (attending industry functions, joining local market committees)

 

Strategic Thinking & Leadership:

  • Demonstrate a deep knowledge of client brands, brands equity, consumer definition and motivations
  • Lead overarching strategic thinking, ensure media strategy is align and meets client objectives
  • View strategic goals in a broader business context
  • Establish priorities for key agency projects
  • Initiate long-term projects for teams that will contribute to greater agency revenue
  • Demonstrate strong analytical and strategic skills to help solve client’s business problems
  • Implement efficient and effective solutions to complex problems
  • Arrive at solutions that balance the needs of Aegis, Carat and clients
  • Actively keep current with industry trends, media business and tools – buying systems, research, resources and associations
  • Ensure key information is provided to team regarding client issues, internal agency issues, changes in account status, etc.
  • Manage assigned groups’ staffing needs (hiring, promotions, performance)
  • Manage the work of assigned communication planning groups, providing leadership, direction and motivation as appropriate
  • Manage staff utilization
  • Construct and deliver accurate, honest and timely performance management documents
  • Train, motivate and develop assigned staff

 

Communication Skills:

  • Encourage open, ongoing internal communication
  • Establish and maintain communications process with senior clients, media buying AOR, and agency service teams for each piece of business within the team
  • Direct the development of client presentations and other important communication, communication that is clear, compelling and persuasive
  • Lead client presentations
  • Adapt communications style to relevant audience
  • Link communication to audience’s concerns and perspectives
  • Move audience to desired action through clear and persuasive delivery of information
  • Communicate key information about our company

Qualifications

  • Bachelor’s degree
  • 15 + years of marketing/communications planning experience, which include progressive client management experience
  • Deep knowledge and experience with multiple communication channels and their role in brand marketing
  • Strong understanding of client’s business environment and agency services business models
  • Proven ability to think strategically, with a balanced analytical and creative approach, and the ability to teach others to think strategically
  • Ability to generate big ideas with strong motivational skills that can apply to all staff levels
  • Unparalleled client service professionalism, maturity, and diplomacy
  • Research savvy and open to expansion of marketing sciences qualifications
  • Proven leadership ability – experience managing multiple groups of planners, supervisors and directors
  • Skilled leader of process and output that takes the client outside comfort zone
  • Collaborative and able to successfully bring people from different disciplines, internal and external to Carat, together to achieve desired outcomes
  • Current knowledge of trends and innovations in media
  • High-level proficiency in MS Word, PowerPoint, Excel and Outlook

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