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Supervisor, Planning

Supervisor, Planning

Requisition ID 
# of Openings 
Job Locations 
US-NY-New York
Posted Date 
Office Location 
150 East 42nd Street

More information about this job


The Supervisor, Planning is a base-level management position.   This position is accountable for the planning, implementation and tracking of media plans.   The Supervisor, Planning partners with the Associate Media Director or Account Director to set the strategic tone for the assigned accounts.  The Supervisor, Planning assists in the creation of all important plans and presentations.  The Supervisor, Planning is expected to have a strong working knowledge of the media space (including digital media) and available media research.  The Supervisor, Planning may be responsible for managing a planning team – developing their skills, evaluating their performance and managing their growth. In addition to their core account assignments, the Supervisor, Planning is expected to take part in larger areas of agency development – aiding with new business pitches, committees and task forces.   This role is a step toward greater leadership within the media group and the agency overall.


Responsibilities include, but are not limited to:


Media Planning and Execution:

  • Participate in and lead brand/communication initiatives
  • Work with senior team members to set communications objectives and strategies
  • Manage preparation, development, execution and stewardship of media plans for specific clients and/or brands, and accountable for supporting the team and ensuring plans are executed in line with Carat and client processes and standards
  • Provides relevant insight and input into existing and emerging media opportunities (thorough awareness of available media and marketing services vendors)
  • Develop ability to independently manage all aspects of the brand, while briefing the Associate Media Director or Account Director on key happenings and issues
  • Act as the internal point person, where appropriate, with Carat's Network, Spot, Print, Insight, Digital, Finance & Traffic departments
  • Oversees the consistent reporting of competitive market/media information for each brand/category
  • Ensure constant communication between Carat and various creative agencies (and other external partners)
  • Develop and maintain time-lines for all projects
  • Balance, prioritize and properly assign work associated with multiple, concurrent projects
  • Act as a final resource for all inventory, billing and invoice discrepancies
  • Serve as a resource for planners and assistants for advice, counsel and mentorship


Client & Internal Relationships:

  • Maintain client relationships at appropriate levels
  • Understand the client’s needs
  • Manages expectations of clients and deliverables
  • Grows business opportunities within current clients, where appropriate
  • Have a thorough understanding of all elements of the brand and specifically its strategic target and prime prospects
  • Looks to identify opportunities to offer agency service line offerings to existing clients
  • Leads face to face client and vendor meetings
  • Participates and presents in New Business efforts and presentations, where appropriate
  • Establishes strong internal relationships with other service line personnel


Strategic Thinking & Leadership

  • Provide guidance to team members and nurture/promote team environment
  • Ensure key information is being provided to the team regarding client issues, internal agency issues, changes in account status, etc.
  • Is approachable and solution-oriented when presented with problems/issues by staff and team
  • May be responsible for constructing and delivering accurate, honest and timely performance management documents
  • Is mindful of the client’s point of view when reviewing work, leverage this perspective when providing feedback to team and presenting to client
  • Breaks down problems and issues into critical parts which can be resolved
  • Oversees management of specific projects as assigned
  • Oversee team activities, maintain overall quality control
  • Is an engaged member of the media industry, and proactively solicits and contributes innovative ideas


Communications Skills

  • Express oneself clearly and concisely in oral communications
  • Write in a clear, compelling and concise manner
  • Organize ideas and information logically and sequentially
  • Develop media presentation materials that are clear, compelling and persuasive
  • Adapt communication style to relevant audience
  • Establish and maintain communications process within Media group and internal teams
  • Constructively edit and review the writing of media documents (timelines, media focus, RFPs, plans, client memos, and correspondence)
  • Maintain frequent/as needed communication with the client and disseminate pertinent client information to the media team
  • Move audience to desired action through clear and persuasive delivery of information


    • Bachelor’s Degree
    • 5-7 years media experience
    • Experience in traditional marketing and current knowledge of trends and innovations in traditional and digital media
    • Experience creating and selling media programs
    • Ability to articulate strategic foundation for their development
    • Balanced ability to perform analytically and creatively
    • Advanced computer skills (MS Word, Excel, PowerPoint)
    • Proven leadership skills and management experience

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