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Associate Director, Digital

Associate Director, Digital

Requisition ID 
# of Openings 
Job Locations 
US-CA-Playa Vista
Posted Date 
Office Location 
12655 Jefferson Blvd

More information about this job



This is an Award-winning team, and we challenge ourselves with every plan we create. We thrive within the quick pace that is synonymous with gaming/entertainment, while infusing our work with rigor and creativity. Our team is comprised of individuals who are dedicated, thoughtful, supportive and curious. All members of our team, regardless of level, partner with all internal agency disciplines and have Client contact.


This is a global account that is hubbed in Playa Vista, California and while we do not require team members to have global experience, we value those who can think and act globally - those who have an enthusiasm for taking charge of their careers, making a meaningful contribution to our Client’s business, and who seek to become a member of an account as dynamic as Xbox.



This position is one of the most critical on Team Xbox and will work across all aspects of planning and implementation of Xbox titles. 

The Associate Director, Digital role is a leadership role as well as a managerial one.  The Associate Director sets the working style for the group, leads the strategic direction and is tasked with being a partner to Comms Planning and the clients.  The Associate Director is an expert on the clients’ business and a leader on the business and within the agency.  The Associate Director is responsible for demonstrating a strong working knowledge of the media space and available media research.  This individual is responsible for identifying business opportunities and solutions as well as driving innovation and digital impact on a regular basis.  The Associate Director sets the tone for how the account is managed by ensuring focus on delivering against key client objectives and deploying appropriate resources while maintaining profitability.


Forward thinking, the ability to action-plan, flow communication and collaborate, are essentials to succeeding in this role.


Responsibilities include, but are not limited to:


Media Planning and Execution:

·         Strategic work product that ladders back to client/campaign goals and KPIs

·         Accountable for digital plan output timeliness, accuracy, and overall excellence

·         Lead the process of strategic digital planning/execution and serve as a resource for  advice and counsel for all junior levels

·         Demonstrate ability to utilize resources to help guide client’s marketing goals using a data driven approach to create output (e.g., syndicated, proprietary, analyst, historical)

·         Create client savings analyses based on negotiation, billing and invoices, cost avoidance and added value

·         Responsible for ensuring that all budgets and campaign plans and execution align with client budget parameters

·         Understand and adopt new techniques and technologies relevant to clients’ digital media strategies

·         Work seamlessly with Video, Publishing, Audio, Local and OOH activation teams utilizing digital tactics

·         Provide and discuss industry information on media, markets and related dynamics

·         Maintain relationships with media community; continue to develop publisher and higher relationships for exchange of ideas

·         Demonstrate ability to sell DAN and all its offerings

·         May participate in the creation and negotiation of yearly client contracts and supplemental proposals and manage account profitability

·         May participate in the setting of negotiation strategies


Client & Internal Relationships:

·         Build trusting, collaborative relationships with clients at appropriate levels

·         Maintain client relationships at appropriate levels

·         Manage expectations of clients and deliverables

·         Monitor manpower and identify over/underage

·         Work with Client Team lead to secure appropriate staff commensurate with workload

·         Accurately represent the client’s point of view when reviewing work, leverage this perspective when providing feedback to team and presenting to client

·         Work with Client Team lead to identify opportunities to offer other agency service line offerings to existing clients

·         Grow business opportunities within current clients, where appropriate

·         Participates and presents in New Business efforts and presentations, where appropriate

·         Capable of effectively managing up and down the reporting structure

·         Ability to collaboratively work with activations teams where responsibilities cross over


Strategic Thinking & Leadership:

·         Ensures all relevant parties are informed and knowledgeable

·         Provide and/or guide strategic input for all plans internally and externally

·         Develop and maintain digital planning processes and procedures across team

·         Demonstrate problem solving and intervention when necessary

·         Understand and analyze the root causes of problems and develop ways to rectify

·         Guide and assist staff to arrive at potential solutions to problems/issues

·         Ensure key information is provided to team regarding client issues, internal agency issues, changes in account status, etc.

·         Train, motivate and develop a team

·         Construct and deliver accurate, honest and timely performance management documents

·         Identify opportunities for automation to streamline processes


Communications Skills:

·         Establish and maintain communications process with clients, Comms Planning, creative, etc. for each piece of business within the team

·         Direct the development of client presentations and other important communication, communication that is clear, compelling and persuasive

·         Lead client presentations

·         Communicate key information about our company representing the values and goals of the organization internally and externally

·         Adapts communication style to relevant audience

·         Links communication to audience’s concerns and perspectives

·         Moves audience to desired action through clear and persuasive delivery of information


  • • Bachelor’s Degree
    • 7 + years of media planning experience
    • Client service experience
    • Understanding of key research sources
    • Proven leadership ability – experience managing a team of planners & supervisors
    • Experience in digital marketing and current knowledge of trends and innovations in traditional media
    • High-level proficiency in MS Word, PowerPoint, Excel and Outlook

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