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Assistant, Planning

Assistant, Planning

Requisition ID 
# of Openings 
Job Locations 
Posted Date 
Office Location 
500 Woodward Ave.

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The Assistant assists in the planning, implementing and maintaining of media campaigns across multiple channels.   As an entry level position, the Assistant position represents the start of a media career and is highly supervised by an Associate, Planning. 


This position is essential in the day-to-day tactical management of the media account and requires an individual that works well in a team-based, fast paced, detail-oriented environment.   While advanced Media thinking is not expected, the successful Assistant is resourceful and demonstrates the initiative to participate in advanced projects.


The Assistant, Planning position is training-intensive.  Aptitude for learning new skills (both technical and organic) and procedures is essential.  The Assistant is expected to be an active participant, increasing participation over time in the position.  The Assistant is also encouraged to contribute ideas and insights that will benefit our clients.



Responsibilities include, but are not limited to:


Media Planning and Execution:

  • Utilize syndicated planning tools to run reports and aid in the development of insights
  • Run and maintain competitive spending reports, and execute baseline assessments of data
  • Gather information to be used in developing media plans, such as demographic profiles, media usage habits, and media costs
  • Assist with the preparation, development, execution, and monitoring of media plans for selected clients
  • Assist with the maintenance of flowcharts, monthly budgets, authorizations, delivery recaps, competitive analyses, and billing
  • Create and maintain records of plans, insertion orders, schedules, contracts, etc.
  • Reconcile billing discrepancies and process all invoices for payment
  • Assist in the evaluation of media opportunities
  • Field incoming phone calls from sales representatives
  • Demonstrate multi-tasking ability, keep multiple projects on-track, structuring and executing work
  • Other responsibilities as needed; assembly of presentation materials, client binders, meeting setup and other administrative tasks


Client & Internal Relationships:

  • Support senior Planners in preparing and delivering work to clients and colleagues
  • Work with Billing department to confirm receipt of invoices and that invoices are correctly reconciled
  • Manages internal/client status reports
  • Attends all status meetings when appropriate
  • Manage relationships with external client vendors
  • May be responsible for informing buying staff/clients of new opportunities or issues
  • May participate and contribute in face to face client meetings
  • Engages with all work-related contacts in a professional & respectful manner
  • Possesses mature and professional business acumen in personal and written communications


Strategic Thinking & Leadership:

  • Keeps current with market research (industry periodicals, email newsletters, websites)
  • Demonstrates active listening skills and ability to apply knowledge over time
  • Recognize potential issues and problems, know when to escalate and propose solutions, where possible
  • Takes clear ownership of assigned tasks


Communications Skills:

  • Expresses oneself clearly and concisely in oral communications
  • Writes in a clear, compelling and concise manner
  • Organizes ideas and information logically and sequentially



  • Bachelor’s Degree
  • 0-2 years industry experience
  • Strong math and analytical skills
  • Strong interest in and familiarity with media planning
  • Desire to learn about media planning
  • Advanced computer skills (MS Word, Excel, PowerPoint)
  • Ability to learn server-based software and tools

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