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Associate Director, Data & Analytics

Associate Director, Data & Analytics

Requisition ID 
2017-12487
# of Openings 
1
Job Locations 
US-NY-New York
Posted Date 
8/30/2017
Category 
Data, Insights & Analytics
Office Location 
150 East 42nd Street

More information about this job

Overview

The Associate Director’s role is managerial, but also one of agency leadership. The Associate Director oversees the data collection and analysis operations of the client. The individual in this role works closely with the planning and activation teams to ensure that the right measurement strategies are in place and the proper data intelligence protocols are followed.  The Associate Director is ultimately responsible for the quality and timeliness of work being done for the client. The Associate Director cultivates senior relationships within the agency and with clients.

Responsibilities

Data Analysis and Execution:

  • Initiates and represents Data Analytics, Database management and CRM support across a region
  • Supports and grows client business in all data-related areas
  • Works with Media Operations to ensure proper training and uses of data and analytic tools
  • Partners with the team to create an appropriate measurement strategy for each campaign
  • Oversees creation and presentation of analysis templates for specific clients that are in keeping with overall service line standards
  • Consults with client on proprietary tools, vendors and/or third party ad serving technologies to report and analyze clients' post analysis data and manage these vendors on a project basis
  • Ensures quality and timeliness of measurement deliverables meet client expectations and identifying measurement needs by account
  • Coordinates appropriate staff per account
  • Understands and adopts new techniques and technologies that are relevant for clients’ digital media strategies
  • Demonstrates ability to utilize resources to help guide client’s marketing goals in their respective markets (syndicated, proprietary, analyst data)
  • Demonstrates problem solving and intervention when necessary

 

Client & Internal Relationships:

  • Build trusting collaborative relationships with clients of all levels
  • Maintain senior client relationships
  • Manage expectations of clients and deliverables
  • Stay on top of business and client concerns to head off issues early
  • Accurately represents the client’s point of view when reviewing work, leverage this perspective when providing feedback to team and presenting to client, ultimately focused on doing the best work for the Client’s business
  • Invest time to investigate opportunities for providing better Client support
  • Ensure collaboration among all Agency departments; fosters great teamwork
  • Include Carat Executives in appropriate Client meetings
  • Provide appropriate management updates and solicit feedback and direction when appropriate
  • Participate and present in New Business efforts and presentations, where appropriate

 

Strategic Thinking & Leadership:

  • Demonstrate a knowledge of client brands, brands equity, consumer definition and motivations
  • Articulate effective strategic rationale and logic flow
  • Develop specific, measurable client business objective
  • Ensure key information is provided to team regarding client issues, internal agency issues, changes in account status, etc
  • Respond appropriately when presented with problems and issues
  • Seek lasting solutions rather than quick fixes
  • Ensure group is properly trained on all internal procedures, best practices and Carat Media tools – (DDS, Tempo – additional as needed)
  • Educate and train immediate team members when needed on core analytics tools (SQL, SPSS, SAS)
  • Assists Carat national with evaluation of new tools and technologies
  • Ensure appropriate staff utilization
  • Train, motivate, develop and lead group of junior analysts
  • Construct and deliver accurate, honest and timely performance management documents
  • Help manage the hiring process of additional team members

 

Communication Skills:

  • Encourage open, ongoing internal communications
  • Establishes and maintains communications process with clients, digital and offline media teams, etc. for each piece of business within the team
  • Develop client presentations and other important communication, communication that is clear, compelling and persuasive
  • Adapts communication style to relevant audience
  • Links communication to audience’s concerns and perspectives
  • Moves audience to desired action through clear and persuasive delivery of information

Qualifications

Experience Required:

  • Bachelor’s Degree (MBA in marketing and/or advanced statistics a plus).
  • 7-10 years’ experience in analytics field(s).
  • Proven ability to manage and teach others.
  • Strong knowledge of Microsoft Suite (MS Access, Word, Excel, PowerPoint).
  • Experience working with Tableau , SQL, Python, and/or Statistical programs such as R is a plus
  • Developer experience is a plus (i.e. business logic development, user experience design, database development, test automation).
  • Strong knowledge of the media planning and buying processes from pre planning to post-analysis
  • Hands on experience with third party buying, tracking and reporting tools such as DoubleClick (DFA), Innovid, Google Analytics, MediaVisor/Prisma, Nielsen DAR, or MOAT including a strong knowledge of Advanced Reports such as reach vs. frequency and cross-site duplication
  • Clear understanding of the latest trends and developments in post analysis.
  • Excellent presentation and report writing skills.

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